Whether you’re looking to install a new cooling tower or need maintenance work for an existing one, it’s important to work with a reputable cooling tower company.
It’s an important decision that will prevent downtime to processing equipment or HVAC systems in your building which can be costly. On top of that, working with a reliable cooling tower company gives you peace of mind and assurance for your processes to run smoothly.
Many cooling tower companies in the market claim to be specialists, suppliers, and manufacturers. Sometimes, the difference between the three can be blurred.
Here are 8 evaluation points for selecting a cooling tower company:

1. Good track record
Installing a cooling tower requires a significant investment of time and money. It’s not a small purchase decision. That’s why you should do proper due diligence, checking if the company you’re purchasing from has a proven track record of completed cooling tower projects.
- How many projects has the company completed?
- What type of building and process was the cooling tower for?
- Where are these projects?
- Which type of cooling tower was used?
These are just some questions to consider when evaluating a cooling tower company’s track record. You can tell how reputable they are by how many projects the company has completed and how recent their last project is.

2. Do they manufacture cooling towers?
Many cooling tower companies act as a manufacturer when they are actually trading companies ordering cooling towers from a manufacturer and branding them as their own.
While you may have reasons to work with a trading company, here are some factors to keep in mind:
- Higher Cost: Ordering cooling towers and spare parts from a manufacturer is less expensive because you cut out the middleman (the trading company).
- Quality control: It’s more advantageous to order from a manufacturer because they have better control over the build quality of the cooling tower – since it’s built in their facility. It will also be easier, and quicker to work directly with the manufacturer to ensure the cooling towers meet your building requirements.
- Speed: Because trading companies don’t have control over the manufacturing process, there will inevitably be cases where producing a custom cooling tower or obtaining a spare part will take a longer time.
In most cases, we recommend working with a cooling tower company that manufactures their own products.
3. Wide range of products
Different types of processes and building requirements call for the need for different cooling tower types. Rather than working with multiple cooling tower companies, it will be more effective and cost-efficient to work with a cooling tower manufacturer that has a wide range of cooling tower types.
This gives you more options in consideration of your budget and requirements.
At Threcell, we manufacture a range of cooling tower types to suit the many different applications across industries, from crossflow & counterflow towers, closed circuit types, and bottle types to industrial heavy-duty cooling towers.
4. International presence and support
As your business and operations expand globally, so does the need to work with a cooling tower company with an international presence.
This means you’re able to get servicing and support for your cooling tower, regardless of where you’re located. This is important especially if you have several sites around the world, and need quick support in case of a breakdown of your cooling tower.
A cooling tower company with an international presence also brings the expertise of dealing with different regulations and standards in different countries.

5. After-sales service
Your cooling tower performs a crucial role in your building. It removes heat from the building and keeps your customers, people, and processes cool.
And like all things, cooling towers require maintenance. The last thing you want is to have a fan motor in your cooling tower breaking down on a hot, busy day and not have a support team to quickly fix it.
Preventative maintenance, repair, and upgrades are usually an afterthought until a breakdown happens to your cooling towers. That’s why at Threcell, we focus so much on providing one of the world’s best after-sales services for our clients.

6. Spare-part availability
To add to the last point, cooling tower breakdowns can usually be avoided through preventative maintenance. For example, if a service technician identified that a part in the cooling tower is about to fail, it can be replaced during off-hours, before it actually fails.
For this to work out, it also means you need a cooling tower company who can supply spare parts on demand.
For this reason, we advise working with a cooling tower manufacturer that has ready, available spare parts or can quickly manufacture a part according to your specifications.

7. Customization capability
Buildings come in all shapes and sizes. In our experience, every building and industry we have worked with at Threcell has its own unique needs and specifications.
So, there is a good chance you will have your unique specifications and requirements for a cooling tower. For that reason, choose to work with a cooling tower manufacturer who can customize their cooling towers to your needs.
8. Quality and certifications
Any company can claim that their cooling towers perform with tip-top efficiency. But rather than leaving it up to chance, purchasing a cooling tower built in accordance with Cooling Technology Institute (CTI) standards is the best way to ensure that your tower will perform as specified.
For a cooling tower model to be certified, a CTI-licensed testing agency will perform a thorough test on it, ensuring the tower performs thermally in accordance with the manufacturer’s published ratings.
Always work with cooling tower manufacturers with a CTI certification for their cooling towers.

Need a cooling tower consultation?
If you’re looking for a cooling tower company that meets all of these criteria, Threcell is a great option.
Threcell is a one-stop cooling tower specialist with more than 30 years of experience in cooling tower design, construction, and production.
Thanks to our manufacturing abilities, our extensive selection of cooling towers designed in accordance with CTI standards have been used for commercial HVAC, process cooling, power generation, and industrial processes
While we are headquartered in Malaysia, we have built a presence in over 8 countries. Whether you need advice for a new cooling tower installation or are looking for a cooling tower spare part, we’re here to assist with your needs. You can get in touch with us here.


